LZF presents its new “High Fidelity” collection in a specially designed tailor made format. The musical rhythms and the graphic images unite with each lamp to form a multi-sensory compilation that embodies the spirit of this year’s collection. Their presentation features an outstanding quartet made up of music, graphic design, motion graphics and products.
12 songs, 12 album covers, 12 posters, 12 almanac pages and 12 animations to accompany 12 lamps. In a tribute to the iconic album covers of sixties jazz records and the popular soundtrack themes of the 70s, LZF have harnessed many forces in a creative fresh campaign.
This campaign celebrates the excellent moment that the company is experiencing and transmits, through the friends who have joined the creative team, the fun that they have had making this compilation. They bring you a melody inspired by the quest for quality and caring for the fine details, like the the lingering pleasure of after dinner conversation, in the desire to make sure that each lamp is more than just a lamp. It will become a memorable experience.
Rithma, (Etienne Stehelin II), music maker from Los Angeles who has worked on many of LZF soundtracks has taken the musical lead in the project, composing an album of twelve songs that accompany the collection on an LP called High Fidelity.
The leitmotiv of this years collection was to pay tribute to those small clubs, whose ambiance, made up of live music, lights and dark corners, always accompanied good times and get togethers full of happy moments.
In a sense, music has always been part of LZF’s DNA and has accompanied them from the very beginning. But never before had they brought their lamps together with music in such an explicit, conscious and deliberate manner. At last, the new “High Fidelity” collection has provided them with the opportunity to pay this long overdue tribute.