Bend It Like Cool New Seating…

Their Story
Bend is a furniture and product design house. What inspires them? Just as lines are written to create a story, their lines are designed to create structures inspired by their lives.

Their Chairs
Their wire chairs are made up of intricate arrangements of wires or lines through a hand crafted method of shaping and spot welding, a process they like to call ‘bending.’ Each bend is carefully arranged to ensure structural strength, while the angles of the back, the curves of the seat, and the closeness of the wires are designed to encourage relaxation and utility.

So Comfy!
The first thing people say when they sit on these chairs, “Its so comfy!” Over and over we hear surprise from customers who sit in the chairs and realize how comfortable the wire chairs really are.

Who They Are
Bend was founded by Gaurav Nanda, a designer and entrepreneur. Gaurav always loved to create. As a kid growing up in the suburbs of Detroit, Gaurav would find himself building something, joining something, or bending something, whether it be constructing a teepee, painting with oils, or throwing pots. Once he made a screen printing machine, where he built a frame, stencil, and got a squeegee to pass paint thru. It was to mark the beginning of his t-shirt printing business. Needless to say, he gave it up for bigger and better things. Today Gaurav is doing the same thing. He is creating.

Gaurav spent much of his corporate life designing cars, and later was a part of the design and conception of Clocky, the alarm clock that runs away beeping. He currently lives in Los Angeles.

Bend is available at Vertigo Home.


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