The World’s Most Exciting Hotel…

61 rooms, 21 artists, 1,000 ideas…

For the launch of the new Volkswagen Fox 21, international artists from the fields of graphic design and urban art & illustration turned Hotel Fox in central Copenhagen, into the world’s most exciting and creative hotel.

Each room is an individual piece of art – from wacky comical styles to strict graphic design, from fantastic street art and Japanese Manga to simply spaced out fantasies. You will find flowers, fairytales, friendly monsters, dreaming creatures, secrets vaults and…

What makes Hotel Fox really interesting is that the people chosen to curate the project were Berlin’s “Die Gestalten Verlag” – publishers of some of the most sumptuous, cutting-edge graphics and illustration books on the market.

Some of our favorite rooms are:

Room 215 / Highlights. Designed by Andreas Mindt.

Precise and dynamic curving lines run throughout the entire room. Fine lines become large areas, then disappearing into a counter curve. It is reminiscent of the psychedelic wallpapers of the 70s or modern “tribal tattoos”.
Vehicle details are only discovered at second glance – tail lights, wheel arches, wheel housing are visible. Sharp contrasts are mirrored in the surface of the body, therefore highlighting the reflections which appear on the car. The flow of these highlights is a benchmark for the design quality.

Room 105 / Heaven. Designed by Boris Hoppek.

Daydreams. Hoppek hopes his guests will find his rooms crazy but he is honest enough to say that he designed them principally for himself rather than anyone else: “Everything I do is for myself, I try to do what I like. I am an egoist and get paid for it.”
Hoppek’s heaven is an endless bed of candyfloss clouds, comforting companions, tiny creatures cradled in soft whiteness beyond the eye of the storm and an atmosphere of deep and pervading melancholy.

The spectrum of the German urban artist Boris Hoppek’s work is as intelligent as it is breathtaking. He is constantly seeking new forms of expression in public spaces, galleries and magazines and his media ranges from writing to chalk drawings, cardboard box sculptures to photography and an ever-growing, wickedly funny soft toy character family called “Bimbos”. He describes his background as being one of “Germany, technical drawing, hippy shit, graffiti and painting”.

More on Boris Hoppek.

Room 217 / King’s Forest. Designed by Birgit Amadori.

Space. Amadori is currently very interested in myths, legends, and mystical symbols and wanted to create magical rooms – in the traditional sense – full of life and a rich diversity: “The forest is populated with beings beyond your imagination but the FOX, traditionally known as the traveller between worlds, will be there to guide you. King’s Forest is a place of spiritual freedom, and also a place to gather energy. Take a stroll through King’s Forest and see what secrets are hidden behind its trees.”

The German illustrator Birgit Amadori has developed a rich fairytale world all of her own. Her influences range from the 19th century Czech illustrator Alfons Mucha to Japanese mythology and history as well as the Manga style. Her images uniquely combine a western and far eastern visual language in colours, patterns, planes and spaces. She recently moved to Redondo Beach in California and her work is featured regularly in international design and beauty magazines.

More on Birgit Amadori.

Room 106 / Sleep Well. Designed by Geneviève Gauckler.

Fun. Geneviève found herself working on interiors for the first time with the Hotel FOX. She loved the freedom of the project because she got the opportunity “to control everything; walls, floor – you’re the boss! It’s just your stuff and nothing else: No logo and no barcode to add! The glorious, technicolor-dream-coat room where rocking horse people eat marshmallow pies.”

Gauckler’s realm is the “magical” side of graphics software, she creates colourful, collaged, kaleidoscopic mandala-like worlds defined by computer graphics. Gauckler works mainly alone but is not averse to collaborative projects now and again. She started out designing LP covers before moving on to videos, advertising and web projects. Her clients range from the Parisian store Colette to Publicis and Virgin as well as BeauxArts Magazine, Mass Appeal, Mixte and Lab Magazine.

More on Geneviève Gauckler.


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